When you say the internet, you think Google.

When no one even suspected the breadth of impact the internet will have on society, the Google team has already started creating advanced algorithms which lay the foundations for the future of the virtual realm.

Starting off with a search engine, the turn of the millennium signalled a new beginning for the aspiring team. They quickly expanded their offer to include several web-based services, and twenty years later, we couldn’t imagine a world without any Google product in it.

The pioneer has once again set out to push the boundaries, and this time they ventured further into the industry of gaming.

Promising a ground-breaking change, the new gaming platform which they recently announced has already made significant waves in the field of technology.

The Bloom in Technology

As Google explains it, the future of gaming is in streaming. That does sound like something fathomable, as right now we are witnessing a humongous technological revolution which affects all spheres, including gaming. However, we cannot overlook the enormous importance of the entertainment industry. To say that it fades in comparison or is not related to the boom in the technological revolution would be, to put it mildly, an underestimation.

Today the face of entertainment takes many shapes and forms, is present in nearly every person’s life, and is closely entwined with the revolution of technological inventions.

Though the term entertainment is a rather wide notion to be fully grasped, a big chunk of space in the centre of the fun industry is occupied by gaming. With the evolution of the internet, gaming has faced an exponential growth ever since the first PC games were released. A gradual transition to online playing has been ongoing for some time. The clear example of this is the popularity of browser games. Even the gambling industry has found its niche online, as a host of online casino sites offer you a chance to play some of the best online casino games straight from your browser.

With the breakneck pace of advancements, it is no wonder that more and more software companies are searching for new ways to reinvent the notion of having fun. Google included.

The Revolutionary Product

As far as software development goes, the introduction of new platforms directly affects the growth inside the gaming industry. As more platforms exist, more games are produced to fit them, each better in quality than the previous.

However, the main problem with platforms and consoles are they need to provide seamless play for users, which is the model that usually turns out to be mostly expensive.

This is exactly what Google aims to solve by introducing Stadia.

The new cloud game streaming service is described as the future of gaming as it enables players direct connection to the game with only requirements of a stable internet connection and a decent version of Google Chrome.

The service is announced to function directly from Google’s servers by simply streaming the content to players via YouTube, which is hoping to eliminate the issue of ‘lagging’ as that is one of the key factors for uninterrupted play. These delays are the result of high latency, so Stadia is said to operate on latency that is below 40ms. As for internet connectivity, the streaming rate should be at least 15mbs and the data loss less than 5%. It is promised that the cloud computing power can support a 4K resolution at 60 frames per second, which is the same as X Box One X and PS4, the most up-to-date consoles right now.

Stadia also comes equipped with a controller boasting a button for direct streaming of gameplay on YouTube. It has a direct connection to Google’s cloud which will help the latency issue. The button will also give access to players to all information related to the chosen game.

The question of accessibility is one to yet be answered to, as there is some uncertainty to who will actually decide to dish out substantial amounts of money for higher speeds of the internet that Stadia requires, as they can amount to thousands of dollars on a yearly basis.

The price range is still unknown, as well as many other details surrounding the new business product. The payment system is expected to be in the form of a monthly subscription, but that is yet to be clarified.

What is known, however, is that it is first scheduled for the USA launch, whereas Canada, Australia, the UK and other parts of Europe will have to wait a couple of months until Stadia arrives at their online doorsteps.

Final Thoughts

It is not known what the future holds for the industry, but the inclusion of Stadia on the scene definitely will have a major influence on future events.

As Google launches its new platform, there is no doubt that other giants in the branch could quickly follow the example and produce their own versions of the service.


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