Posts Tagged ‘marketing strategy’

PE: Lobster industry nets marketing funding

The Journal Pioneer, Feb. 15, 2010 (0)

[CHARLOTTETOWN, PE] — The Canadian lobster industry is receiving a federal and provincial investment of $417,000 for a comprehensive marketing strategy. Federal Fisheries Minister Gail Shea, made the announcement on behalf of ACOA minister Keith Ashfield, at UPEI in Charlottetown on Saturday. More

NS: Tourism association explores power of social media

The Cape Breton Post, Feb. 4, 2010 (2)

[SYDNEY, NS] — The body that represents Cape Breton tourism operators plans to fully embrace social media as part of its strategy in promoting the island to visitors. Destination Cape Breton Association and representatives of 14 private and public sector groups from Cape Breton traveled to Montreal last week to attend two social media conferences More

NL: New marketing group focuses on tourism

The Beacon (0)

[GANDER, NL] - According to a newly formed non-profit group, the tourism industry in central Newfoundland has significant growth potential. Shannon Pinsent, executive director of the Central Destination Marketing Organization (DMO), told The Beacon only 13 per cent of non-resident tourists to the province take the time to stop in central Newfoundland. “I think this region [...] More

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