Debbie Lawrence

Identifying unique point of view is step one in successful branding

What is your personal point of view? I pose this question to clients when I’m working with them to build their personal brand. Whether building a corporate brand, a product brand or cultivating one’s personal...

5 Tips for Surviving Winter in Nova Scotia

Halifax and the Nova Scotia region has a lot going for it. There's the stunning scenery, the booming economy, the friendly people, and the incredibly rich cultural scene. That's all well and good, but...
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