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Debbie Lawrence

Identifying unique point of view is step one in successful branding

What is your personal point of view? I pose this question to clients when I’m working with them to build their personal brand. Whether building a corporate brand, a product brand or cultivating one’s personal...

CNN In Cape Breton

SYDNEY — The international spotlight continues to shine on Cape Breton with one of America's most renowned news networks the latest to turn its attention here. CNN correspondent Paula Newton, accompanied by a camera crew,...
halifax digital marketing trends

Local Halifax Businesses Capitalizing On Online Marketing Trends

If you’ve ever been in a rush, or needed to find a quick solution to something locally, you’ve probably quickly typed in ‘garage door repair’ into Google and been served dozens of relevant results....

NB: Gallant says fracking moratorium will be first priority as premier

Before bringing in the moratorium, Premier Designate Brian Gallant said he will meet with government staff to determine what mechanisms are needed to temporarily block petroleum companies from using the practice. - Brian Gallant...

Halifax youth group competeting to win 3D printer

HALIFAX - A group of Halifax-area youth is hoping to win a 3D printer to make their technology dreams come to life. Cat Adalay of St. Margarets Bay began The Creator Program this May in...

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